RealCall™ is a unique service from PLZ.  We assign a unique phone number to any or all of your external and internal marketing pieces. When a prospect or patient calls the unique number, the result of the call is tracked on your online practice portal.  Login and see how many successful calls have originated from direct mail marketing, recall cards, reactivation letters, yellow page ads, and more. Plus when the phone rings in your office, the call starts with a phone whisper service that alerts your staff as to the orgin of the call. In addition, all calls can be recorded for quality assurance.